Captions vs Refersion
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
First-party affiliate tracking and payouts for e-commerce brands — no cookies, no redirects
| Category | Ad Creative | Email & SMS |
|---|---|---|
| Platforms | DTC TikTok Shop Shopify | Shopify WooCommerce DTC |
| Pricing | Free plan available; paid from $24.99/mo | From ~$39/mo; free to start |
| Free trial | Yes | Yes |
| Affiliate program | — | Direct |
| ROI | Turn raw clips into polished, captioned short-form ads with AI editing and AI UGC actors, no editing experience required. | Track every affiliate and creator sale accurately and pay them without spreadsheets. |
Which should you choose?
Creators and DTC/social sellers making short-form, captioned, UGC-style video ads quickly.
DTC brands running affiliate and influencer programs who need reliable tracking and payouts.
Captions
Pros
- Fast idea-to-finished workflow with no editing skills needed
- AI UGC actors and styles well suited to short-form social ads
- Free version plus transparent paid pricing
Cons
- Credit-based plans cap how many videos you can make
- Displayed pricing reflects iOS plans only
- Less control than a manual pro editor for fine-grained edits
Refersion
Pros
- Accurate tracking without third-party cookies
- Handles payouts end to end
- Established, widely used by DTC brands
Cons
- Higher tiers get expensive as GMV grows
- Recruiting affiliates is still on you
- Interface is functional rather than modern
Other tools to consider
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Amazon seller analytics: reconciled profit, P&L, PPC, LTV and market share, refreshed every 30 minutes
AI writer for product descriptions, ad copy, and SEO content