Birch (formerly Revealbot) vs My Real Profit
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Rule-based ad automation with AI recommendations for Meta, Google, TikTok and Snap
Amazon seller analytics: reconciled profit, P&L, PPC, LTV and market share, refreshed every 30 minutes
| Category | Ad Creative | Pricing & Profit |
|---|---|---|
| Platforms | Shopify TikTok Shop DTC | Amazon |
| Pricing | From $49/mo (up to $10K ad spend); 14-day free trial | From $47/mo; 21-day free trial |
| Free trial | Yes | Yes |
| Affiliate program | PartnerStack | FirstPromoter |
| ROI | Stop babysitting Meta and TikTok campaigns overnight — rules handle the pauses and scaling. | See true net margin per ASIN after every Amazon fee and ad dollar. |
Which should you choose?
DTC brands and small performance teams running paid social across several platforms.
Amazon brands that want accurate profit, ad and customer-value analytics in one place.
Birch (formerly Revealbot)
Pros
- Affordable entry at $49/month
- Rules plus AI recommendations, with humans deciding
- Covers the ad platforms DTC brands actually use
Cons
- Not an Amazon PPC tool
- Pricing rises with ad spend
- Rebrand from Revealbot may confuse searches and reviews
My Real Profit
Pros
- Long 21-day trial with read-only access
- Fresh data every 30 minutes
- Goes beyond profit into LTV and market share
Cons
- Amazon only
- Advanced plan needed for larger sellers
- Analytics, not automation
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